Alternative Financing Vs. Venture Capital: Which Option Is Best for Boosting Working Capital?

There are several potential financing options available to cash-strapped businesses that need a healthy dose of working capital. A bank loan or line of credit is often the first option that owners think of – and for businesses that qualify, this may be the best option.

In today’s uncertain business, economic and regulatory environment, qualifying for a bank loan can be difficult – especially for start-up companies and those that have experienced any type of financial difficulty. Sometimes, owners of businesses that don’t qualify for a bank loan decide that seeking venture capital or bringing on equity investors are other viable options.

But are they really? While there are some potential benefits to bringing venture capital and so-called “angel” investors into your business, there are drawbacks as well. Unfortunately, owners sometimes don’t think about these drawbacks until the ink has dried on a contract with a venture capitalist or angel investor – and it’s too late to back out of the deal.

Different Types of Financing

One problem with bringing in equity investors to help provide a working capital boost is that working capital and equity are really two different types of financing.

Working capital – or the money that is used to pay business expenses incurred during the time lag until cash from sales (or accounts receivable) is collected – is short-term in nature, so it should be financed via a short-term financing tool. Equity, however, should generally be used to finance rapid growth, business expansion, acquisitions or the purchase of long-term assets, which are defined as assets that are repaid over more than one 12-month business cycle.

But the biggest drawback to bringing equity investors into your business is a potential loss of control. When you sell equity (or shares) in your business to venture capitalists or angels, you are giving up a percentage of ownership in your business, and you may be doing so at an inopportune time. With this dilution of ownership most often comes a loss of control over some or all of the most important business decisions that must be made.

Sometimes, owners are enticed to sell equity by the fact that there is little (if any) out-of-pocket expense. Unlike debt financing, you don’t usually pay interest with equity financing. The equity investor gains its return via the ownership stake gained in your business. But the long-term “cost” of selling equity is always much higher than the short-term cost of debt, in terms of both actual cash cost as well as soft costs like the loss of control and stewardship of your company and the potential future value of the ownership shares that are sold.

Alternative Financing Solutions

But what if your business needs working capital and you don’t qualify for a bank loan or line of credit? Alternative financing solutions are often appropriate for injecting working capital into businesses in this situation. Three of the most common types of alternative financing used by such businesses are:

1. Full-Service Factoring – Businesses sell outstanding accounts receivable on an ongoing basis to a commercial finance (or factoring) company at a discount. The factoring company then manages the receivable until it is paid. Factoring is a well-established and accepted method of temporary alternative finance that is especially well-suited for rapidly growing companies and those with customer concentrations.

2. Accounts Receivable (A/R) Financing – A/R financing is an ideal solution for companies that are not yet bankable but have a stable financial condition and a more diverse customer base. Here, the business provides details on all accounts receivable and pledges those assets as collateral. The proceeds of those receivables are sent to a lockbox while the finance company calculates a borrowing base to determine the amount the company can borrow. When the borrower needs money, it makes an advance request and the finance company advances money using a percentage of the accounts receivable.

3. Asset-Based Lending (ABL) – This is a credit facility secured by all of a company’s assets, which may include A/R, equipment and inventory. Unlike with factoring, the business continues to manage and collect its own receivables and submits collateral reports on an ongoing basis to the finance company, which will review and periodically audit the reports.

In addition to providing working capital and enabling owners to maintain business control, alternative financing may provide other benefits as well:

It’s easy to determine the exact cost of financing and obtain an increase.
Professional collateral management can be included depending on the facility type and the lender.
Real-time, online interactive reporting is often available.
It may provide the business with access to more capital.
It’s flexible – financing ebbs and flows with the business’ needs.
It’s important to note that there are some circumstances in which equity is a viable and attractive financing solution. This is especially true in cases of business expansion and acquisition and new product launches – these are capital needs that are not generally well suited to debt financing. However, equity is not usually the appropriate financing solution to solve a working capital problem or help plug a cash-flow gap.

A Precious Commodity

Remember that business equity is a precious commodity that should only be considered under the right circumstances and at the right time. When equity financing is sought, ideally this should be done at a time when the company has good growth prospects and a significant cash need for this growth. Ideally, majority ownership (and thus, absolute control) should remain with the company founder(s).

Alternative financing solutions like factoring, A/R financing and ABL can provide the working capital boost many cash-strapped businesses that don’t qualify for bank financing need – without diluting ownership and possibly giving up business control at an inopportune time for the owner. If and when these companies become bankable later, it’s often an easy transition to a traditional bank line of credit. Your banker may be able to refer you to a commercial finance company that can offer the right type of alternative financing solution for your particular situation.

Taking the time to understand all the different financing options available to your business, and the pros and cons of each, is the best way to make sure you choose the best option for your business. The use of alternative financing can help your company grow without diluting your ownership. After all, it’s your business – shouldn’t you keep as much of it as possible?

What Are the Main Concerns With Digital Marketing to the Mass Market?

Having a good marketing and advertising strategy in place means that businesses get the right exposure of services or products there are offering consumers. In the past this proved to be a very expensive operation which involved a lot of planning. Digital marketing came along and offered businesses an affordable option that is proving to be very effective and the mass market is now aware of the benefits they can gain from it.With the advent of agencies and consultants who now specialise in this field of work, online companies soon realised that these agencies offered them a way of getting their products or services noticed by consumers. They were able to instil the desire to purchase their products which meant they became valued customers.Digital marketing works very effectively for online businesses but the effect on the mass market is having a somewhat peculiar effect and the reason for this is that it is governed by DRM (Digital Rights Management). This exists in the form of copy protections, online verifications and encryptions which protect and check revenues that are generated by items being sold.There are two sides to the story though, and many think the DRM measures that are in place results in the consumer suffering the consequences of all the registration and verification processes that people legally own items in the first place have to go through, this being the software or digital media in question.The measures that are in place are supposed to protect copyright and are there to target pirates who do break copyright laws. These people it would appear are not really affected by the measures whatsoever, which makes the whole system fall apart and become rather meaningless.Digital marketing on the Internet is big business but this form of marketing is used through television, radio and other media platforms. The advent of social media becoming such a strong marketing platform has meant that consumers gained an enormous amount of power over how they are sold items they are interested in. This has led to a complete rethink on how marketing is conceived by marketers, who lost control to a certain extent, on how they presented products and services to potential customers.Search engines play a vital role in digital marketing so planning a strategy yourself means you need to be aware of what digital marketing really involves and what techniques you can use to your advantage. Banner ads, web blogs and having an advert and your website listed in a search engine are favourite methods of digital advertising. The fact that interactive actions are now very much in evidence results in consumers having more control over how they act when they are visiting websites.Many companies and businesses have realised the benefits of taking the process of digital marketing into their own hands and many have achieved great results by doing so. But a complete understanding of how SEO actually works is critical to the success you achieve. It is also vital to understand and set in place a system which allows consumers and therefore the mass market who visit your website to believe that they are in charge of the situation.Social media digital marketing platforms have bought the whole concept of advertising into the twenty first century in a rather positive way. This giant leap has meant that mass media digital marketing has had to be totally rethought and re-evaluated with the effects it has on the mass market very much in mind.
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How to Make Winning Medical Nutrition Therapy Goals

A common misconception about type 1 and type 2 diabetes is that there is one common meal and nutritional plan all diabetics can share. Having a customized eating plan and nutritional program is a must for diabetics. Not every person diagnosed with diabetes will have the same Medical Nutrition Therapy (MNT) Goals.Why Are Medical Nutrition Therapy Goals Important?Medical Nutrition Therapy Goals are set to reach your desired metabolic outcome, like blood sugar and HbA1c readings. Proper nutritional therapy can prevent and treat the complications associated with diabetes, improve food choices, and address individual nutritional needs.How Are Medical Nutrition Therapy Goals Determined?MNT goals can be determined by a licensed dietitian, a diabetes educator, or a nurse. The chosen specialist will do a detailed assessment of all aspects of your life… so be prepared. Things taken into consideration when setting MNT goals include:
foods you like/dislike
your job
what you do for fun
typical amount of calories and
regular nutritional intake
How willing you are to make meaningful changes may also be addressed.At the end of your assessment you will have a general idea of how many:
calories/kilojoules you need
calories/kilojoules should come from carbohydrates
grams of protein you need
You should also have been counseled on your activity level and exercise goals, which are an incredibly important part of managing your blood sugar levels.What If You Fall Off Your Nutritional Plan?If you slip up with your nutrition while attempting to reach your Medical Nutrition Therapy Goals don’t feel alone. You have eaten without diabetic restrictions your entire life, so it can be hard to stick with this new healthy lifestyle. If you fall off the wagon, dust yourself off and hop right back on. Try to determine why you couldn’t stick to your nutritional plan and how you can prevent slip-ups in the future.What If Medical Nutrition Therapy Goals Aren’t Being Reached?Benefits of following a customized diabetic meal plan can sometimes be seen in four weeks, however it’s not uncommon for it to take up to three months for positive results to start showing. At a follow up assessment nutritional changes may be made and MNT goals adjusted if results were not as expected.If your body is not responding to your nutritional plan as expected, your dietitian or nutritionist will try to determine the cause. Be sure to tell your specialist if you haven’t been able to follow and stick to your nutritional plan. He may be able to offer alternatives or suggestions that will help you succeed in reaching these goals.If you are not making progress and you feel you are giving it your all, it may be time to find a new specialist. Sometimes the practitioner and you might not “click”… causing important points to fall through the cracks. While you are ultimately accountable for your goals, it’s OK to find another “partner” if the relationship isn’t working out.