Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising,Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and review the data pertaining to customers tastes, ever changing choices, etc.Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.So What Exactly is Digital Marketing?
It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.Here’s a quick rundown of some of the most common assets and tactics:AssetsYour website
Blog posts
eBooks and whitepapers
Infographics
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)
TacticsSearch Engine Optimization (SEO)The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. (Read this post to teach yourself SEO in 30 days.)Content MarketingThe creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)Inbound MarketingInbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.Social Media MarketingThe practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources for learning how to leverage social media marketing here.)Pay-Per-Click (PPC)A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.Affiliate MarketingA type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.Native AdvertisingNative advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook and Instagram advertising.Marketing AutomationMarketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.Email MarketingCompanies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. (Check out these 15 successful email marketing campaigns for inspiration.)Online PROnline PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.What’s the Difference Between Digital Marketing and Inbound Marketing?
On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference?The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.Does Digital Marketing Work for All Businesses? B2B and B2C?
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.
Digital Marketing, Search Engine Optimization and Marketing
What Are The Greatest Changes In Shopping In Your Lifetime
What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.
As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.
That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.
Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.
Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.
Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.
Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.
That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.
Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.
Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.
My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.
Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.
And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.
All Things Fresh
So there were very many common services such as home deliveries like:
• Farm eggs
• Fresh vegetables
• Cow’s milk
• Freshly baked bread
• Coal for our open fires
Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.
Another used to come every day with fresh vegetables, although my father loved growing his own.
Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.
Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.
My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.
The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.
Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.
Our insurance company even sent a man to collect the weekly premium.
People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.
In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.
Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.
• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.
• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.
• Not many written shopping lists, because mobile phones have taken over.
On a more optimistic note, I hear that book shops are popular again after a decline.
Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.
We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.
Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.
My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.
What Are the Most Important Things in a Nutrition Program?
Nutrition program can be defined as a process of taking in or consuming healthy and growth supporting food. With the changing lifestyle in urban areas every other person is surrounded with junk food or fast food temptation, but none of those unfit food stuff works the way a balanced diet does.A good or balanced nutrition for healthy living is a benefit for every age type, especially for those spending hours in gym or other physical activities. It is a well known fact that nutritional diet intake is full of benefits for every category of people and supports growth in teenagers and kids, while helping in maintaining healthy and fit body in adults.Before going to nutrition filled food and the important things in a nutrition program, you need to understand that nutrition does not only mean having lots of protein through the day or throwing calories away from your life or to skip a meal or to eat less. Nutrition or nutrition program is a process where a complete combination of all the nutrients should be present in day to day diet i.e. you can not just skip carbohydrates or fat from your food intake.Mostly people involved in workouts tend to suffer from weakness and late post-workout recovery due to incomplete nutrition intake. You may be having protein supplements, but your body will still be lacking in nutrition for the absence of other vital ingredients of a perfect nutrition program. A human body needs a well balanced combination of the three main ingredients of a nutrition program .i.e. protein, carbohydrate and fat. Along with these three main components, a nutrition program also consists of vitamins, minerals and adequate amount of water intake.A good nutrition program consist of vital steps or things to be taken care of, as it helps to ensure that the body is getting complete nutrition and does not lacks in any of the key ingredient. But, there are also things not to be done to balance and succeed in your nutritional intake. These ‘not to do’ things say – do not begin a nutrition program without a physical activity like exercising or cycling or brisk walking, do not skip your meals (breakfast or lunch or dinner), do not depend only on supplements and substitutes for losing weight or gaining muscle strength and do not skip or minus any of the three main ingredients mentioned.Another big mistake people tend to make in the name of nutrition intake or nutritious diet is by eating less or staying on fast through the day (with nothing but fruits intake). Often, eating less or nothing works towards slowing down or destroying the metabolism of a body.Some of the most important things in a complete nutrition program are small but 5-6 meals per day, little bit of everything, management of calories to a level or intake of good fat, lost of water intake through a day, addition of fiber rich food and inclusion of vegetables and fruits in daily intake.Experts believe that for a good healthy and nutritional intake one need to eat more than 3 meals per day. These meals should be 5 to 6 in number and less in quantity; also these small meals should consist of a balanced ratio of all the vital ingredients. This step of a nutrition programs helps to put an end to extra hunger or need for food and puts an end to starvation, also this helps to boost up the body metabolism and supports digestion system too. Next step comes as a balanced ratio of all the ingredients or little bit of everything i.e. to manage your 5-6 meals with lots of protein, required amount of carbohydrates, 20 to 25 % of fat per day and desired amount of vitamins and minerals.People in general are always afraid of fat intake and tend to shift towards fat free or low fat food products, but truth is that fat has its own vital role in a nutrition diet. Fat is required for providing energy, stamina and oil to the bones, muscles, tissues and cells in the body. Fat intake to a desired level (specially the essential fat or the good fat) is compulsory for not just those indulged in muscle building, but is also equally important for rowing children and ageing adults for lubrication of joints. There are three types of fats present in food, such as saturate fat, polyunsaturated fats and monounsaturated fats. Out of these three types, monounsaturated fats are the essential and good fats required by a body for growth, strong joints and bones, building of stamina and for maintaining a decent level of cholesterol in the body. It also is said to have good ‘antioxidant’ characteristics. Olive oil, canola oil and fish oil are some of the sources of monounsaturated fats; also this type of fat is present in both kinds of products (plant and animal).Objective of a nutritious diet is not just to provide health and growth to a body, but to maintain its vital function like metabolism and digestion. Adequate intake of water in a day works towards helping the body in performing these functions successfully. Water does not just prevent a body from dehydrating, but also act as a cleanser for body toxins. Water is needed in a body to support the breakdown of valuable ingredients within the body.Lastly, a balanced or perfect nutrition program can never exit without the intake of right amount of valuable fiber rich products like fruits and vegetables. To maintain a fiber level within a body is important enough to not to be ignored. You can always eat lots of salad or fruits between your main meals to fill your body with vital fibers required for performing digestive functions and to maintain the nutrition level of the body. Some of the source for fiber rich fruits and vegetables are: apples, pears, oranges, grapefruits, broccoli, spinach, lettuce, carrots, mushrooms and green beans.Thus, a good nutritional diet program is essential to make your body perform its vital functions with an ease.Copyright (c) 2008 Jason Szova