As we get older our skin ages, and as we start to notice ageing skin our thoughts turn to skin care. Today I want to examine the problems with mainstream anti aging products, find out what all natural skin care is and why this is important for you to know.Anti aging products are supposed to be good for us. They are supposed to reverse the effects of skin ageing and to reduce the visible results, namely wrinkles, skin sagging, fine lines, age spots and more. Using skin care products is supposed to be a positive in our life.But unfortunately for many people this is not the case. The numbers of people who suffer from allergies, skin irritation and skin problems like eczema from the use of mainstream big brand skin care products is huge. I know this because it’s happened to a member of my family and because I spend my time researching this.And there is one simple reason for this, a reason that does not apply to all natural skin care products.The reason is this. Many of the antaging brands that you may take for granted and perhaps even use every day contain a range of chemical and petrochemical ingredients, many of which are known to cause cancer and many of which lead to skin problems as well as other health problems.I spend much of my time researching skin care products and looking at the health implications of many of the chemical ingredients which are used in them. For example just this morning I was reading the results of a study done on mice which has been published in the Journal of Investigative Dermatology which concluded that the use of moisturizers containing sodium lauryl sulphate increase the risk of skin cancer in mice by 69 percent.This is just one of the hundreds or even thousands of studies which have shown that many of the chemical ingredients used in modern big brand name skin care products can have a range of health implications. Ingredients such as mineral oil, parabens, sodium lauryl sulphate, fragrances, petroleum products and more are all used in many if not most of the big brand anti aging products that you see on the shelves every day. And each of these has been shown in various studies to put consumers at risk of health and skin problems.There are a wide range of well-known natural ingredients which are firmly established to be very beneficial to the health of your skin and which are perfectly safe to use in anti aging products such as all natural anti aging products. These ingredients are known to be safe and in many cases have been eaten by generations of people without negative health implications.Of course these natural ingredients are all available to any company to use in it’s anti aging products. However with billions of dollars at stake in this industry competition is voracious, including competition on price. Whilst all of these natural ingredients found in so many good all natural skin care products are relatively expensive chemical ingredients such as mineral oil and sodium lauryl sulphate are extremely cheap. These companies use cheap ingredients so that they can market their products at a competitive price and include in the budget plenty of money for television advertising.However this situation offers an opportunity to new players in the market, and to some older players, to develop products which take advantage of the growing awareness of the problem of chemical ingredients in anti aging products. These niche companies produce excellent all natural anti aging products using ingredients which are known to be safe and which are highly effective, and usually more so than the chemical ingredients used in the big brands.All natural skin care products work very effectively, and if you choose wisely they are perfectly safe for you to use on your skin, regardless of skin type, and will not cause any skin irritation or allergies or any other health problems.Note that I said “if you choose wisely”. There are many anti aging products advertised as all natural skin care products which contain many of the chemical ingredients used in the big brand names. There is no government regulation determining what can or cannot be used in anti aging products and what can or cannot be said on the label, so cheating is rife.The best all natural skin care products offer you an opportunity for excellent skin care without risking your health or your skin. They are highly effective and they need to be, because the best ones come with a money back guarantee to ensure that all customers are able to try the products risk free to establish for themselves how well they work.So if you’re becoming concerned about the problems with mainstream anti aging skin care products and you can be confident in the knowledge that, if you choose wisely, you can find excellent all natural skin care products that really do produce optimum skin health without the chemical risks.Visit my website to find out more.
How to Build a Successful Online Business: The 5 Pillars of Success
So you want to learn how to build a successful online business. I don’t know your exact situation right now, but I can guess that you probably fall into one of 2 categories: either you are currently working the 9-5 and want to find an alternative or you are already in an online business and are looking to increase your income. So let’s have a look at the 5 pillars of how to build a successful online business.Success Pillar 1: Have a PlanIf you were going to setup a brick-and-mortar business and had to borrow money for the bank, they would certainly require to provide them a business plan. They want to know that you are organized enough and focused enough that the money they lend you will not be wasted.The same applies to an online business. Once you open the door to making money online, you will soon be bombarded by all sorts of offers and opportunities. Who knows, you may have already experienced this. Without a good plan of action, you may be tempted to listen to all those offers. If you don’t focus your energies towards one goal, you are wasting your time.”In order to succeed, your arrow of focus must be pointed in one direction”When creating your business plan you will want to focus on the following:1) “Why”: What is the reason for starting your online business? And don’t just write that you want to make money. Take a moment to reflect on the real reason you want to succeed online. Are you doing this to provide a steady income for your family, do you want to work from home and have time freedom, or do you want to share and teach your success to others? Don’t worry about making it perfect, write it down today and you can modify it as you go along.2) Goals: Set realistic goals within a time frame. For example, if you just got started, a good goal would be to make you first 500$ within a 1 month period. If you are already making 500$ a month, set your goal to double that within a month. As you start seeing success from your efforts, you can start stepping up your goals to be more challenging.3) Actions: What actions are necessary to achieve your goals (be specific). If you are just starting up, actions like setting up your domain and website would be a good one, then setting up your capture page and autoresponder. If your system is already set up, you could take action to increase traffic for your site or you could tweak your capture page to increase conversion.Success Pillar 2: Pick a good mentorA good mentor will make the difference between success and no success. A good mentor knows the way and can show you the ropes. When I got started, I didn’t have someone like me to show me what to do. I was here and there and nothing seemed to work. It wasn’t until I found a good mentor to show me what steps to take that I was able to achieve success in my business.Picking a mentor doesn’t necessarily mean to partner up with the Top Gun of your company. Oftentimes they are so busy doing what they need to do that they don’t have the time or energy to hand hold all the newbies. You are much better off finding a leader that has the time to help you along the way and guide you as you take the steps to success.Success Pillar 3: Self-BrandingThe most common mistake when starting an online business is to lead with your business/product/payplan. It is truly an important part of the business, but not the most important. The #1 key principle is to BRAND YOURSELF. Who knows, you may be with a particular company today, but what happens if you decide to change? If you spent your time branding yourself, the transition will be easy. If you branded your company, you will have to start all over from scratch.Look at all the top producers in the industry. Jonathan Budd, Brad Callen, Mike Dillard, just to name a few, have all branded themselves very strongly. When they create a new product, it is easy for them to sell it because their customers know, trust and like their brand (themselves) and will trust the new product being offered.The best way to brand yourself is not to hide behind a computer screen. Create a website with your name as the domain, have real life pictures of yourself, create videos in which you offer value to your viewers, use the social media platform and be visible. You don’t have to be the best in the world to be liked, just offer valuable content to the best of your abilities.Success Pillar 4: Systems and Follow-upThe main reason for creating an online business is to leverage the internet to free your time. By having systems do most of the work for you you achieve two things: 1) you build relationships without having to actually be there and 2) you can spend your time and efforts on other things that will increase your results.Disclaimer: I’m not talking about the “push this button and make money without lifting a finger” Just like building a real business, you need to put effort and time to create your online business system and then promote it.So what kind of systems am I talking about? The main components of your system will be: Your website/salespage and your autoresponder.Your website: This system is meant to allow visitor to get to know you and your opportunity. It should answer most of the frequently asked questions about your business and give a bit of your personality so that visitor and potential business partners get to know you as a person.Your autoresponder: This is a series of emails that will continue to touch base on autopilot with the people who have shown interest in your opportunity. It should be packed with valuable information and obviously lead back to your opportunity. There are 3 major players as far as autoresponders: aweber, iContact and get response. I choose one over the others.Success Pillar 5: Marketing and TrafficTraffic is the lifeblood of any business. When it comes to the topic of online traffic, you could search online for days and still find new products that will teach you the “new best way” to drive tons of traffic to your website. The truth of it is, if you bulk up the information, traffic can be grouped into 3 categories: Link Building, SEO and Advertising.1) Link Building: Link building not only increases your traffic, but has the added bonus of increasing your SEO. Link buiding, put simply, is the activity of producing and publishing content online in order to increase the number of links pointing back at your site. There are many many ways of doing this and I will share with you my favorite ones: Articles Marketing, Video Marketing, Hubpage/Squidoo marketing (if you don’t know what this means, don’t worry) and finally, Forum participation.2) SEO: SEO stands for Search Engine Optimization and means to optimize your web content for the search engines (like Google). Done properly, this will generate a large amount of free traffic from the different search engines.Just to give an example: I created a small website for my real estate business about 3 years back. I optimized the content for a particular keyword and published a few articles about the topic to build links. Ever since the website appears on the first page of Google, that website has been receiving 20-30 hits per day and generating 2-3 leads a day. And I only spent a few hours creating and optimizing that site. I’m not saying that it’s always that easy, but once you get there it’s a breath of fresh air.Link building for SEO: Links are like votes for your site. The more links you have, the more you have authority and search engines look for authority sites. So as you put effort in your link building for traffic, you are also building vote towards your site which will lead to better ranking in the search engines.3) Advertising: The are 2 ways to advertise: Free and Paid. Free advertising is like posting ads on Craigslist. A good example of paid advertising is the Google sponsored results or PPC (pay per click). This topic is very broad and surpass the scope of this article. I would definitely recommend focusing on link building at the beginning. PPC is quite complex and for someone that doesn’t know how to do it, it can be quite costly. I’ve personally burned a few hundred dollars in a few days on Google PPC without much to show for it.So there you have it, the 5 pillars of how to build a successful online business. If there are things in this article that you did not understand, please be assured that everything will come together soon.
10 Common Online Business Blunders
Because of the internet we all have the opportunity to make our own success and live the life of our dreams. But this does not mean that building a thriving internet business is easy or a way to “get rich quick”.Starting and building an established online business takes commitment, persistence, hard work, and the drive to make it succeed. Unfortunately many people are led to believe it is as simple as putting up a website, placing a few ads and watching the money pour in.That is exactly what I thought over 16 years ago when I first started online. I learned fast that building an online business would be much more than I ever imagined. While teaching myself how to make my business successful I made many mistakes. But I persisted and worked very hard. Then a very exciting thing happened. I started experiencing the benefits of success – both financially and personally. I find this work to be very rewarding in many ways and would recommend to anyone to stick with it and make it happen for yourself!Mistakes are a very valuable part of building a business if you learn from them. Use your mistakes to your advantage. Below are some of the most common mistakes we can make when developing an online business.1. Not Choosing Your Passion – In order to build a successful business you have to do something you are passionate about. It is hard to work 16 hours a day on something in which you are not interested. What do you love? What can you see yourself doing that you would not consider a “job”? I have always been a lover of books and wanted to own my own bookstore. The internet allowed me the opportunity to make this dream come true!2. Unrealistic Expectations – As I mentioned earlier, so many people are misguided into believing that making money online is quick and easy. Please do not fall into this trap! Make sure you are ready and able to put the time and effort into your business. Be prepared to work months or even years before reaping the benefits of success. Expecting unrealistic success is one of the main reasons people give up too quickly.3. Too Much Preparing, Not Enough Doing – It is a good idea to plan for your business but at some point you actually have to start doing something to get your business going. I know one lady who spent years going to seminars, paying money for complete business packages, buying books, etc. In all this learning, listening and paying out money, she never did start a business. This is also an easy trap to fall into. Yes, you do need to do research and learn but don’t make that your business.4. Too Much Flash – A business website should be clean, sharp, easy to navigate and professional. Don’t buy into the idea that you need music, flashing lights, or excessive clutter on your site. If you do offer music or a video give people the choice to listen or watch. Don’t have it automatically play when a visitor arrives. Don’t put too many banners, ads or flashy graphics on your site either. This will only result in slow loading time and losing visitors.5. Being Too Personal – Although a small personal touch added to your business is a good thing, don’t fill your site with pictures of friends, family vacations, or your life in general. Don’t overdo on telling of family stories, get-togethers, etc. Business and personal life must maintain a degree of separation. Create a personal bond with your customers but don’t overload them with your own personal life.6. No Online Support – Don’t try to go it alone. Contact other online entrepreneurs. Join groups. Network and obtain support from business associates. When I first started I knew a lady online who encouraged me to start my own newsletter. I had many doubts but she convinced me I could do it and that was a big step towards my success. I will never forget her or the help she gave me when I needed it. You can find many more experienced online business owners who will gladly help beginners and other business owners.7. Treating Your Business Like a Hobby – I have seen this so many times. People mistakenly start an online business thinking they can work it when they have the time. They say their family comes first and will get to it when they can. This is definitely not true. Your business needs your full attention and you must give it the time it needs to flourish. Yes, my family came first as well which is exactly why I started online. You cannot treat your business as a, “I’ll get to it when I can” project.8. Doing Too Much – Another unfortunate trap I have seen many people get caught in is signing up for multiple business opportunities and thinking they can make them all work. I have seen people trying to run as many as five different businesses. Spreading yourself too thin will accomplish nothing. You should decide on one business at which you will work your hardest and focus your complete attention on making it a success.9. Not Keeping Up to Date – Running a business is an ongoing process. You need to always be learning, studying new marketing techniques, watching your competitors, etc. Don’t fall into the “if it works, don’t fix it” routine. Just because your methods are working now, doesn’t mean they always will. You have to keep on top of things!10. Grammar and Spelling – This is an oldie but a goodie! Over the years I have seen some grievous errors in spelling and grammar. Please be sure to proofread and correct any mistakes made. If necessary, have someone else proofread for you. Fresh eyes can catch mistakes you may have missed. I have made some of these mistakes as well so I regularly have someone proofread my work. If you are not sure of the spelling of a word or proper use of grammar, look it up. Your business and your reputation are certainly worth the extra effort!I have made several of these errors and have definitely learned from them. Developing an online business can certainly be overwhelming and frustrating at times but if we commit to it, we can do it. Do not give up! Make your dream come true!