Having a good marketing and advertising strategy in place means that businesses get the right exposure of services or products there are offering consumers. In the past this proved to be a very expensive operation which involved a lot of planning. Digital marketing came along and offered businesses an affordable option that is proving to be very effective and the mass market is now aware of the benefits they can gain from it.With the advent of agencies and consultants who now specialise in this field of work, online companies soon realised that these agencies offered them a way of getting their products or services noticed by consumers. They were able to instil the desire to purchase their products which meant they became valued customers.Digital marketing works very effectively for online businesses but the effect on the mass market is having a somewhat peculiar effect and the reason for this is that it is governed by DRM (Digital Rights Management). This exists in the form of copy protections, online verifications and encryptions which protect and check revenues that are generated by items being sold.There are two sides to the story though, and many think the DRM measures that are in place results in the consumer suffering the consequences of all the registration and verification processes that people legally own items in the first place have to go through, this being the software or digital media in question.The measures that are in place are supposed to protect copyright and are there to target pirates who do break copyright laws. These people it would appear are not really affected by the measures whatsoever, which makes the whole system fall apart and become rather meaningless.Digital marketing on the Internet is big business but this form of marketing is used through television, radio and other media platforms. The advent of social media becoming such a strong marketing platform has meant that consumers gained an enormous amount of power over how they are sold items they are interested in. This has led to a complete rethink on how marketing is conceived by marketers, who lost control to a certain extent, on how they presented products and services to potential customers.Search engines play a vital role in digital marketing so planning a strategy yourself means you need to be aware of what digital marketing really involves and what techniques you can use to your advantage. Banner ads, web blogs and having an advert and your website listed in a search engine are favourite methods of digital advertising. The fact that interactive actions are now very much in evidence results in consumers having more control over how they act when they are visiting websites.Many companies and businesses have realised the benefits of taking the process of digital marketing into their own hands and many have achieved great results by doing so. But a complete understanding of how SEO actually works is critical to the success you achieve. It is also vital to understand and set in place a system which allows consumers and therefore the mass market who visit your website to believe that they are in charge of the situation.Social media digital marketing platforms have bought the whole concept of advertising into the twenty first century in a rather positive way. This giant leap has meant that mass media digital marketing has had to be totally rethought and re-evaluated with the effects it has on the mass market very much in mind.
What Are the Main Concerns With Digital Marketing to the Mass Market?
Business Capital Solutions In Canada: Accessing Proper Cash Flow & Commercial Financing
Business capital requirements in Canada often boil down to some basic truths the business owner/financial mgr/entrepreneur needs to address when it comes to financing for businesses.
One of those truths? Knowing the true state of their financial condition and what financing they do and don’t qualify for when it comes to meeting commercial lending requirements in Canadian business.
Business Loans In Canada
Whether you are smaller or start-up firm looking for information on how to get a business loan or a larger established firm looking for growth financing or acquisition opportunities we’re highlighting 3 mistakes that commercial loan seekers like your company need to avoid making when addressing, sourcing and negotiating your cash flow / working capital and commercial financing needs.
1. Understand the true condition of your company finances – These are almost always successful addressed when you spend time on your financials and understand how your financial statements reflect your access to commercial loans & business credit in general
2. Ensure you have a plan in place for sales growth and financial needs as it relates to commercial financing
3. Understand that actual hard facts about cash flow which is, of course, the lifeblood of your company
Can you honestly answer or feel positive about all those 3 points. If so, pass Go and collect $ 100.00!
A good way to address your company’s finance plans is to ensure you understand growth finance solutions, as well as how to manage in a downturn – i.e. not growing, losing money, etc; It’s never fun to fund yourself in an economic or industry downturn such as the COVID pandemic of 2020!
When we talk to clients of new or established businesses it seems they are almost always talking about sales, so the ability to understand and focus on the differences in their profits and cash fluctuations is key.
How do cash flow and sales plans and projections affect the type of financing you require? For one thing sales growth usually starts out by consuming your cash, not generating it. A poor finance plan will drag your business down and addressing financing simply gets tougher and tougher.
Three basics always emerge when it comes to your search for the right business capital and financing.
1. The amount of financing you need
2. The type of financing (debt/cash flow/asset monetization) The business loan interest rate will be dramatically affected by whether you choose traditional or alternative financing solutions. Private business loans in Canada come from non regulated commercial finance companies most often known as ‘ alternative lenders ‘. These lenders are typically highly specialized in one ‘ niche ‘ of business financing and may be Canadian firms or branches of U.S. banks and non-bank lenders
3. How the financing is structured to be manageable with your day to day operations
What Finance Company In Canada Can Meet Your Borrowing Needs & Why Is Capital Important In Business
Let’s identify and break down key financings your firm should know about and understand if they are applicable and achievable to your business. They include:
A/R Financing / Factoring / Confidential Receivable Finance
Inventory finance / floor planning / retail inventory
Working Capital term loans
Unsecured cash flow loans
Merchant working capital loans/advances – these loans are geared toward short term cash needs and are typically one year in duration. Loan amounts are typically 15-20% of your annual sales revenues.
Royalty finance
Asset based non bank business lines of credit
Tax credit financing (SR&ED bridge loans)
Equipment Leasing / Sale leasebacks – Equipment financing in Canada is used by almost 80% of all companies looking to acquire new, and used, assets.
Govt Guaranteed Small Business Loan program – Government Loans in Canada are sometimes referred to as ‘ SBL’, aka Note: BDC Finance solutions are available from this Canadian non-bricks and morter crown corporation. A small business loan via the government-guaranteed loan program comes with true flexibility around term loan duration, market rates, no pre payment penalties, and of course the low personal guarantee that is required by borrowers. These two ‘ government ‘ loan solutions are often perfect for financing a new business.
If you’re focused on not making mistakes in your business finance needs and want to capitalize on the solutions your competitors are probably already using seek out and speak to a trusted, credible and experienced Canadian business financing advisor who can assist you with your cash flow and commercial financing needs.
Stan has had a successful career with some of the world’s largest and most successful corporations.
His employers over the last 25 years were, ASHLAND OIL, ( 1977-1980) DIGITAL EQUIPMENT CORPORATION, ( 1980-1990) ) CABLE & WIRELESS PLC,( 1991 -1993) ) AND HEWLETT PACKARD ( 1994-2004 ) In 2004 Stan founded 7 PARK AVENUE FINANCIAL – He is an expert in Canadian Business Financing.
All Natural Skin Care – What Does it Mean and Why Should You Care?
As we get older our skin ages, and as we start to notice ageing skin our thoughts turn to skin care. Today I want to examine the problems with mainstream anti aging products, find out what all natural skin care is and why this is important for you to know.Anti aging products are supposed to be good for us. They are supposed to reverse the effects of skin ageing and to reduce the visible results, namely wrinkles, skin sagging, fine lines, age spots and more. Using skin care products is supposed to be a positive in our life.But unfortunately for many people this is not the case. The numbers of people who suffer from allergies, skin irritation and skin problems like eczema from the use of mainstream big brand skin care products is huge. I know this because it’s happened to a member of my family and because I spend my time researching this.And there is one simple reason for this, a reason that does not apply to all natural skin care products.The reason is this. Many of the antaging brands that you may take for granted and perhaps even use every day contain a range of chemical and petrochemical ingredients, many of which are known to cause cancer and many of which lead to skin problems as well as other health problems.I spend much of my time researching skin care products and looking at the health implications of many of the chemical ingredients which are used in them. For example just this morning I was reading the results of a study done on mice which has been published in the Journal of Investigative Dermatology which concluded that the use of moisturizers containing sodium lauryl sulphate increase the risk of skin cancer in mice by 69 percent.This is just one of the hundreds or even thousands of studies which have shown that many of the chemical ingredients used in modern big brand name skin care products can have a range of health implications. Ingredients such as mineral oil, parabens, sodium lauryl sulphate, fragrances, petroleum products and more are all used in many if not most of the big brand anti aging products that you see on the shelves every day. And each of these has been shown in various studies to put consumers at risk of health and skin problems.There are a wide range of well-known natural ingredients which are firmly established to be very beneficial to the health of your skin and which are perfectly safe to use in anti aging products such as all natural anti aging products. These ingredients are known to be safe and in many cases have been eaten by generations of people without negative health implications.Of course these natural ingredients are all available to any company to use in it’s anti aging products. However with billions of dollars at stake in this industry competition is voracious, including competition on price. Whilst all of these natural ingredients found in so many good all natural skin care products are relatively expensive chemical ingredients such as mineral oil and sodium lauryl sulphate are extremely cheap. These companies use cheap ingredients so that they can market their products at a competitive price and include in the budget plenty of money for television advertising.However this situation offers an opportunity to new players in the market, and to some older players, to develop products which take advantage of the growing awareness of the problem of chemical ingredients in anti aging products. These niche companies produce excellent all natural anti aging products using ingredients which are known to be safe and which are highly effective, and usually more so than the chemical ingredients used in the big brands.All natural skin care products work very effectively, and if you choose wisely they are perfectly safe for you to use on your skin, regardless of skin type, and will not cause any skin irritation or allergies or any other health problems.Note that I said “if you choose wisely”. There are many anti aging products advertised as all natural skin care products which contain many of the chemical ingredients used in the big brand names. There is no government regulation determining what can or cannot be used in anti aging products and what can or cannot be said on the label, so cheating is rife.The best all natural skin care products offer you an opportunity for excellent skin care without risking your health or your skin. They are highly effective and they need to be, because the best ones come with a money back guarantee to ensure that all customers are able to try the products risk free to establish for themselves how well they work.So if you’re becoming concerned about the problems with mainstream anti aging skin care products and you can be confident in the knowledge that, if you choose wisely, you can find excellent all natural skin care products that really do produce optimum skin health without the chemical risks.Visit my website to find out more.