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Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising,Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and review the data pertaining to customers tastes, ever changing choices, etc.Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.So What Exactly is Digital Marketing?
It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.Here’s a quick rundown of some of the most common assets and tactics:AssetsYour website
Blog posts
eBooks and whitepapers
Infographics
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)
TacticsSearch Engine Optimization (SEO)The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. (Read this post to teach yourself SEO in 30 days.)Content MarketingThe creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)Inbound MarketingInbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.Social Media MarketingThe practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources for learning how to leverage social media marketing here.)Pay-Per-Click (PPC)A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.Affiliate MarketingA type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.Native AdvertisingNative advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook and Instagram advertising.Marketing AutomationMarketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.Email MarketingCompanies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. (Check out these 15 successful email marketing campaigns for inspiration.)Online PROnline PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.What’s the Difference Between Digital Marketing and Inbound Marketing?
On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference?The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.Does Digital Marketing Work for All Businesses? B2B and B2C?
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.

When pursuing a professional career you can begin by learning about online health care schools and the training possibilities. Accredited higher education and distance learning programs can provide the training that is needed for you to pursue your dream occupation. Before selecting an online school to enroll in, you should make sure that you have obtained all the information necessary to choose the correct career training path. There are numerous possibilities when it comes to preparing for a future in health care.Option 1Associate degrees can be obtained through accredited online health care schools to help you pursue an entry level career. This level of training can be completed to help you enter into areas like health education, sciences, and more. Choosing to obtain an associate degree will help you learn a number of specialized skills by providing training in a number of topics. You can obtain this degree by completing two years of accredited schooling, or further your education by pursuing a higher degree.Option 2The second option that is available through online learning is a bachelor level degree. You can spend approximately four years training at this level. Accredited online health care schools can prepare you for work as a health information technician, physician assistant, and other occupations. The coursework that will be provided will depend on the path you choose to follow and the profession you decide to enter. Training can be continued at the master degree level if you wish.Option 3Pursuing a master degree in health care through an online school will provide you with a number of career prospects. You can learn to work in health information, physician assisting, public health, health sciences, and much more. In order to receive a degree at this level, you will need to complete a total of six years of training. Online training will cover different topics that are relevant to the career you will be entering into. You can study at the doctoral degree level once you receive a master level degree.Option 4The fourth option that is available to you in health care is to obtain an online doctorates degree. This can be done by choosing an accredited school or college and completing the required training. Training typically takes eight years for completion and can help you enter a career as a health information technician, educator, and medical professional, or other occupation. Accredited training through distance learning can help you gain the skills for success by allowing you to study various coursework at your convenience.The coursework that will be covered through online training can vary depending on the career and degree that you wish to pursue. There are a number of areas that must be covered for all levels of training and careers. You can study online for behavioral sciences, environmental health, nutrition, anatomy, and more. In the health care field some programs may require hands on training in addition to online schooling, due to the depth of the subject. Some hands on training may include the study of physical therapy, exercise, wound care, and more.When looking to receive a higher education you can enroll in an accredited online health care school or college. It is important to enroll in a program that is fully accredited by an agency like the Distance and Education Training Council ( http://www.detc.org/ ), to ensure that a quality education will be obtained. You can begin by looking into the different opportunities and learning more from the schools that offer training.DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.Copyright 2010 – All rights reserved by PETAP.org.